Project Overview
This project involved redesigning marshmallow packaging for Hearthy Foods as part of a competitive undergraduate design project. My concept was selected as the winning design, leading to a real-world collaboration with Hearthy Foods’ in-house graphic designer to finalize the packaging for production and launch.
I developed the packaging concept from initial ideation through final design, focusing on creating a warm, approachable visual identity that aligned with Hearthy Foods’ brand values and product positioning. After being selected, I worked closely with their internal team to refine typography, color, layout, and production details to ensure the design was print-ready and optimized for retail and e-commerce use.
The final packaging was produced and launched on Hearthy Foods’ online store, giving the project a full end-to-end lifecycle from concept to market.
Tools & Skills
Tools: Adobe Illustrator, Photoshop
Skills: Packaging Design, Brand Alignment, Concept Development, Typography, Production-Ready Design, Cross-Team Collaboration
Skills: Packaging Design, Brand Alignment, Concept Development, Typography, Production-Ready Design, Cross-Team Collaboration
Timeline: 4 weeks
Notes / Key Contributions
- Designed a complete marshmallow packaging concept selected as the winning design in a competitive undergraduate project
- Developed packaging from concept through final production, ensuring strong brand alignment and shelf appeal
- Collaborated with Hearthy Foods’ in-house designer to refine typography, color, and layout for print readiness
- Prepared production-ready files and supported final packaging launch for the brand’s online store