Project Overview
As part of my ongoing work with Growing Inland Empire (GIA), I supported the communications team by creating and updating core brand collateral used for internal alignment, external outreach, and stakeholder communications.
This project focused on adapting GIA’s new brand identity across existing and newly created materials. I designed a presentation detailing the organization’s origins and mission, refreshed legacy collateral to align with updated branding, and created foundational assets GIA previously did not have. The goal was to ensure all materials felt cohesive, professional, and ready for use across communications and outreach efforts.
Tools & Skills
Tools: Adobe Photoshop, Canva, Figma
Skills: Brand Adaptation, Presentation Design, Visual Systems, Digital Communications, Layout Design, Cross-functional Collaboration
Skills: Brand Adaptation, Presentation Design, Visual Systems, Digital Communications, Layout Design, Cross-functional Collaboration
Timeline
Concept, Design & Production: 3–4 weeks
Deliverables: Presentation, org chart, letterhead, sponsor pitch flyer
Notes / Key Contributions
- Designed a presentation outlining GIA’s origin, mission, and organizational story for internal and external use.
- Adapted GIA’s new branding across existing materials to ensure visual consistency.
- Created foundational collateral, including a new organizational chart and letterhead.
- Designed flyers supporting reports and sponsor outreach, such as a sponsor pitch flyer.
Collaborated with the communications team to ensure clarity, accuracy, and brand alignment.