Project Overview
I led a full rebrand of my personal graphic design business to better reflect my creative direction, skill set, and professional growth. The project included redesigning my logo, developing new business cards, and creating a client workbook to streamline onboarding and improve the overall client experience.
The goal of the rebrand was to establish a clear, cohesive visual identity that feels modern, approachable, and versatile across both digital and print. This project allowed me to think strategically about brand voice, visual consistency, and usability from a designer’s perspective as both the creator and the client.
Tools & Skills
Tools: Adobe Illustrator, Photoshop
Skills: Brand Identity Design, Visual Systems, Print Design, Layout Design, Client Experience Design
Skills: Brand Identity Design, Visual Systems, Print Design, Layout Design, Client Experience Design
Key Contributions
- Redesigned logo to better align with personal brand values and creative focus
- Developed cohesive print assets to support professional client interactions
- Created a structured client workbook to improve onboarding and communication
- Established a flexible brand system usable across marketing, web, and print