Project Overview
I designed a series of public awareness billboards for the 105 Exit Crashes campaign, focused on delivering a clear, impactful message within the constraints of large-scale, high-speed viewing environments. The goal was to communicate urgency and awareness through bold typography, minimal copy, and strong visual hierarchy.
This project required a strategic approach to layout and messaging, ensuring the design remained legible and effective when viewed quickly from a distance. Emphasis was placed on clarity, contrast, and visual simplicity to maximize audience comprehension and recall.
Tools & Skills
Tools: Adobe Illustrator, Photoshop
Skills: Visual Communication, Typography, Layout Design, Large-Format Design, Concept Development
Skills: Visual Communication, Typography, Layout Design, Large-Format Design, Concept Development
Key Contributions
- Designed high-impact billboard layouts optimized for fast-moving audiences
- Applied strong typographic hierarchy to ensure message clarity at scale
- Balanced minimal copy with bold visuals to increase message retention
- Adapted designs for large-format production and real-world placement