105ExitCrashes

I designed a series of outdoor banners for an Instagram page dedicated to raising awareness about the frequent crashes occurring at the 105 freeway exit in California. The goal of these banners was to grab attention quickly in high-traffic areas while maintaining a bold, impactful design that highlighted the urgency of the issue. The visuals were created with a balance of strong typography and minimal graphics to ensure readability from a distance. Each banner incorporated short, direct messaging to spark curiosity and encourage drivers and community members to learn more by visiting the Instagram page.